Web Analytics: the basis for continuous improvement of your website

Understanding the behaviour of the visitors to your website leads to specific improvements and ultimately to a higher website return.To gain clear insight, the behaviour of your visitors must be measured.Google Analytics provides a user-friendly, competitive package that can measure what needs to be measured. This gives you a solid foundation for the continual, specific improvement of your website.

Google Analytics

Maxlead is a Google Analytics Certified Partner. We help you implement Google Analytics and guide you through its use. With Maxlead’s help you can turn website data into control information.And Maxlead can also take care of the analysis of your website.Your will receive an extensive advisory report containing points of improvement.

Maxlead’s Google Analytics services include:

  • Implementation of Google Analytics
  • Review of your current Google Analytics implementation
  • Set-up of your account (profiles, goals and goal funnels, custom reports, etc.)
  • Data reporting in a well-organized dashboard
  • Setting up A/B and multivariate testing with the Google Website Optimizer
  • Tangible advice for website improvements based on analysis and testing
  • Basic training in the use of Google Analytics

In addition to Google Analytics, Maxlead has extensive experience with Adobe Sitecatalyst (formerly Omniture) and HBX.

Conversion optimisation according to the LEAN philosophy

Accurately measuring the right elements of your website is the first step toward conversion optimisation.Our approach to conversion optimisation is based on the LEAN philosophy. LEANalytics if you will.It is a continuous process of smaller and larger improvement that lead to better performance of your website. This approach sets the framework for the tools used to monitor the website. The set-up of your web analytics package, the KPI’s, the reports and analyses; they all serve a higher purpose: more conversion. Maxlead helps your organisation move beyond measurement and reporting.

More information? You can address your questions to one of our Web Analytics specialists.


Maxlead runs Analytics projects for:
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Do you have specific questions about Web Analytics? Address them directly to Rick Dronkers (Webanalytics Manager Maxlead).

You will always receive a reply within one business day.


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