Social media and search engine optimisation (SEO)

Social media is having more and more impact on organic search results. When determining ranking, both Google and Bing take social media into account.

Bing uses Facebook ‘Likes’ as one of the factors to determine ranking. And Google has now confirmed that they take negative reviews into account when determining ranks. The introduction of the “+1” button is another development that indicates Google takes the opinion of social media users into account when determining ranking. This might make future “likes” just as important as “links”.

Furthermore, search queries are influenced by trends in social media. People initiate new searches because of these trends. All the more reason to take a good look at the connection between social media and search engines, together with Maxlead’s SEO specialists.

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