Social media: a different role for online marketing
Twitter, Facebook, LinkedIn, comparison sites, blogs, forums: social media have made consumers articulate and critical. Consumers can express themselves and they can also be heard. This gives the end consumer more power and it requires a change in the role of (online) marketing.
These changes are at the same time threatening and full of opportunity. The good is appreciated and is given positive PR. The bad can be brought down without mercy. The customer can influence the image of an organisation, especially when that consumer is emotionally involved in the organisation’s products or services. There are plenty of opportunities for marketers who respond to this in time.Here is just a small selection from the many possibilities Maxlead has to offer:
- Listening and responding
- Optimising search engine results
- Using and recruiting employees
- Setting up your own accounts and pages
- Social Media analytics
More information? Click one of the links above. You can also ask us a question directly.
Here you can download the chapter on Social media and Marketing, from the book “Marketing.com -Praktijkboek e-commerce, social media en mobiel internet” written by Wim van der Mark, one of our trainers.
"Social media is belangrijk voor SEO. Maxlead heeft daarom ons YouTube kanaal heringericht."
Na de social media workshop zitten we weer boordevol ideeën. Onze complimenten!
Address your Social Media questions directly to Pauline Quéré, Manager Social Media.
If she can answer your question within 10 minutes, the advice is free of charge. And if it takes longer?
Then she will let you know within 3 business days.