How many online bookings do you want this year?
For year, consumers have been booking their trips online and travel agents are struggling.This makes travel one of the most competitive markets in Online Marketing.To be successful, you have to measure and optimise the effectivity of every euro.
The Maxlead Travel team can help you with these important issues:
- What are the most effective channels via which to bring in clients?
- What is my ROI and how can I optimise it?
- Social Media is hot, but how should I use it?
- How do I deal with seasonal influences?
The Maxlead Travel team is a part of your marketing team and works with you proactively, on a strategic and an operational level.You will profit from our extensive experience in the Travel sector, both nationally and internationally.
Campaign management and optimisation
Maxlead targets conversion and, therefore, ROI. Our aim is to ensure that the right people visit your website and book a trip. Years of experience with hundreds of campaigns have taught us how to manage campaigns to an optimum. This includes continuously testing new ideas, measuring the results and, if successful, implementing them. And we can advise you on your website. Often minor changes to content, navigation, buttons, presentation, landing pages or interaction lead to significant increases in success rate. And that means: more leads and more clients.
What is the right mix between SEA, SEO and Display?
One of the most important questions that travel retailers have is: what are the most effective channels via which to bring in clients? Frequently, the answer is a combination of Search Engine Advertising (SEA), Search Engine Optimisation, E-mail marketing and Display. For some clients in the Travel sector, building a strong brand is most important, while others focus purely on maximising the number of bookings. As for Display, our advice ranges from Video ads to Retargeting, a powerful advertising medium aimed at increasing the conversion percentage. Maxlead specialises in SEA, SEO, Social Media, Display, Video, and Retargeting and can, therefore, provide you with excellent advice on the optimal online marketing mix.
What is my ROI and how can I optimise it?
In 2010, the Travel sector in the Netherlands spent €100 million on Internet marketing, but the returns are unclear. Maxlead is an Analytics Certified Partner and will assist you in measuring and optimising, from ad impressions to thank you page!ROI optimisation requires making and continuously testing thousands of small improvements. It is a process that requires our full cooperation.
Social Media is hot, but how should I use it?
Maxlead is very pragmatic when it comes to social media.Make sure you have a solid base and offer clients the opportunity to share positive experiences with the general public.Maxlead provides Social Media scans and can run your campaigns on Hyves, LinkedIn, Twitter and Facebook.
How do I deal with seasonal influences?
Travel is a very seasonal product. For many of our clients, January is one of the busiest months where bookings are concerned.If important things need to be tested, this should be done in the months prior to the high season, as much as possible. The flexibility of Internet marketing campaigns offers unprecedented opportunities when it comes to maximisation of the utilization rate.Seasonal influences are transformed from a weakness into an opportunity!
What are my chances abroad?
70% of Maxlead campaigns are launched outside of the Netherlands. We work in over 10 countries for clients such as Vacansoleil, Philips and PABO. We are eager to help you realise your international ambitions!
Would you like more bookings through Google? Contact: Arjan ter Huurne, Industry Manager Retail & Travel: 06-46423669