International Digital Analytics Academy 2016 - 2017

Who are we looking for to recruit?

You have some form of a technical digital passion and background. Either you have been building websites, games or apps since you were 10 or you are just graduating from IT, Technical Business studies or Cross media (BS). You are seeking to apply your skills in a dynamic organization where the need to connect, analyze and optimize data is the core focus of that company. You are an independent explorer who never stops till the problem is solved, whatever which way. Yet you are also a team player because n=1 does not always get you as far as you could perhaps. You love data, but you actually like people too.

So what is the Academy?

Just out of school most organizations only want to hire you if you have experience. Not us. We think you possess a great basis and we would like to help you learn real practical skills we use on a daily base. We will train you in a team and with a mentor on the job for 3-6 months until you feel comfortable enough to take on your own work independently within our client teams.

When does it take place?

We will start with the class of 2017 in October 2016. After 3 months of training, by January 2017 you will be up & running and in high demand to help out in our client teams.

What will you learn?

You will be doing implementations of web analytics for our clients, you will connect all data they want to analyze, you will use a huge variation of tools for accurate metrics, you will develop insightful dashboards so KPI’s can be monitored by our client stakeholders and you will initiate optimization strategies to improve our client’s business. Everything you need to know to do that, will be covered in the Program of the Academy.

What’s the Program like?

Your class of approx. 10 new recruits will be trained at different international locations for a week at a time. After each week, you will head back to your home office for 2 weeks of training on the job, guided by a mentor.  We will be covering the following aspects (preliminary curriculum):


  • KPI’s
  • Audit of website


  • HTML CSS JavaScript Regex
  • Implementation Documentation
  • GTM Configuration
  • Debugging

GA Configuration

  • Account structure - Properties Views
  • Filters
  • Goals
  • Admin Settings
  • Channel & Content Grouping


  • Interface Knowledge
  • Understanding Dimensions & Metrics
  • Channel & Content Grouping
  • Segmenting
  • Attribution

Reporting / Dashboarding

  • Scoping A Dashboard
  • GA Dashboards
  • Klipfolio Dashboards / API Calls

GA Premium/360 vs Free GA

Adobe Analytics Suite

Adding / Enriching Data

  • Measurement Protocol
  • Custom Dimensions & Metrics
  • Calculated Metrics

Additional Tool Configuration

  • Conversions Pixels
  • Remarketing
  • Hotjar
  • Qualaroo
  • Google DoubleClick


Your Growth path

Once you have completed the Analytics Academy you will be a junior digital analytics consultant. In our client teams where we focus on online digital growth for our customers through offering online strategy, paid and owned media support, you will be helping out with all the above web analytics services. You will find out which area you want to specialize in and continue to learn and grow in that area. Up and onwards to bigger or more complex projects, or more towards an expert who shares knowledge and becomes a fully pledged Product owner  of one of our analytics fields. We will keep offering you work in the places where you find out you can be doing what you do best.

International just how?

Four international online marketing agencies have put their best people together for this Analytics Academy. They will train you, guide you and provide you with exciting work opportunities. You will be hired into one of these 4 home offices, that’s where your base is and where you will become part of the home office team.

Your Academy class will consist of recruits from Sweden, Germany, France and the Netherlands. Those are also the locations where your class will head to for training. Our experience is that each class becomes pretty close knit and will continue to interact in the future, either by sharing best practices or working together for clients.

Who are we?

Maxlead (NL), Klikki (NORDIC), AWE (FR) and RankingCheck (DE) are Online Marketing agencies who maximize online visibility at all relevant touch points . We provide the right paid and owned content at the right time and place in order to influence the target audience at all stages of the buying cycle. We believe marketing has undergone a revolution and old truths do not apply anymore. We offer services and expertise in the areas of:

  • Strategic online marketing advice
  • Search engine campaign management
  • Web analytics & conversion optimization
  • International campaigns
  • Social media & display advertising
  • Online lead management & software solutions


Costs? Nope we pay you!

Enrolling in the Academy is like a traineeship, except we will pay you a full salary while we are training you. We will offer you a 6 month contract to start with and if we all decide this was a good move, we will extend your contract for a longer future.  

How do I enroll?

If this sounds too good to be true, contact us with any questions we have not yet covered here. If you want to enroll, please send us your excited thoughts in a cover letter on why you would like to be one of our class of 2017. Add a resume so we have a bit of an overview of who you are before we invite to meet you for a face to face chat.

Things that you could include in your cover letter:

  • Your most recent educational and/or work experience that you believe might be relevant to the Academy.
  •  What aspects of the Academy you are most interested in.
  • Personal experiences that accentuate your traits and skills that could help you excel in the Academy.


Applications should be in before September 1st!

Contact Details

Please send your application to Kristin Mellink (Human Capital Coach Maxlead) -

Share this page:


If you want to enroll, please send us your excited thoughts in a cover letter on why you would like to be one of our class of 2017. 


First and last name


Phone number (optional)

Your message