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- About Maxlead
The Maxlead Team
The Maxlead team consists of enthusiastic online marketing professionals, clever developers and thorough data analysts with years of experience in national and international organisations. They become part of your (online) marketing team and work with you proactively, on a strategic and an operational level. View the profiles for more background information on our team members.
Rob Steenbrink - Managing Director
Rob founded Maxlead in 2002. In addition to expanding the Maxlead organisation, he is involved in account management for international clients and in software and reporting projects. Rob and Ronald advise boards of directors on their online marketing strategy.
Rob studied Automation at Technical College. He was CEO of Cyco Software from 1997 to 2001. Here, he raised venture capital, initiated new technology developments and expanded the international organisation. Rob is a lecturer at the IDMK and frequently speaks at congresses.
Ronald van Klooster - Marketing Director
Ronald has been co-shareholder of Maxlead since September 2006. He is responsible for all marketing activities within the Maxlead group. His speciality is mainly in the field of lead generation through online marketing, online strategy, CRM and management consultancy.
After studying industrial engineering and management, Ronald carried out his final project at Cyco Software, where he met Rob Steenbrink. In 1997, he became director of PerfectView CRM software. In 2005, Ronald sold his interest in PerfectView to its current shareholders.
Erik Jan Reijenga - Operations Manager
Erik Jan is Operations Manager. In addition to his role in the management team, Erik Jan is involved in campaign management, international accounts, HR management and with the Maxlead website. Erik Jan is also a lecturer at the IDMK and speaks at congresses.
After studying Industrial Design Engineering, Erik Jan gained experience in the software sector as International Product Marketing Manager. His passion for people, Internet, marketing and social media comes in handy at Maxlead.
Esther Vreugdenhil - Marketing Communication
Esther is involved in marketing communication-related activities. She organises trade fairs, customers’ days and other client and employee related activities. She also writes texts for various media.
Esther studied Law in Leiden, but soon ended up in marketing at a software company. There, she further specialised in this area of expertise. Esther was also active as an independent entrepreneur for some years.
Kristin Mellink - Branche Manager Recruitment & Education
Kristin is responsible for the campaigns, account management and the Campaign Managers within her sector. She specialises in Integration CRM/ATS and Coaching online advertising. Kristin is a Google Advertising Professional.
After completing her studies at the University for Teacher Education, Kristin went into IT. She was involved in IT implementation projects for various different employers, after which she worked at PriceWaterhouseCoopers as a Management Consultant.
Rosanne de Kruijf - Product Manager New Business
Rosanne’s responsibilities include Social Media services and internal knowledge sharing. She specialises in Online Marketing, SEA, Google Analytics and Social Media. She is a Google Adwords Professional en a Google Analytics Expert and is a member of the Analytics and Retail teams.
Rosanne read European Studies and obtained her NIMA A and B certificates. She worked as a corporate communications advisor at a reputable communications consultancy firm and as a global communications & knowledge manager at Unilever.
Robert Verburg - Branchemanager Technology & B2B
Robert is responsible for the success of the campaigns, the account management and the Campaign Managers within his sector and for advertising on Marktplaats and YouTube.
Robert studied Business Economics and Marketing. He also studied Art History for several years. He gained work experience in the software sector as project manager and customisation consultant.
Mike Orizand - Branche Manager Finance & Public Sector
Mike is responsible for the campaigns, account management and the Campaign Managers within his sector. In addition, he also manages his own campaigns. Mike is a Google Adwords Certified Individual and a Google Adwords Certified Specialist.
Before Mike joined Maxlead, he worked in (online) marketing for over 14 years at a large health insurance company and a marketing organisation.
Arjan ter Huurne - Branche manager Retail & Travel
Arjan is responsible for the account and campaign management and sales within his sector. He is also responsible for the Display knowledge team.
Arjan studied International Business in Maastricht, where he obtained a master’s degree in Marketing. For the last four and a half years, he worked at Google in Dublin, most recently in the position of Agency Relationship Manager. In that capacity, he enjoyed a 3-year collaboration with Maxlead.
Tom Wentholt - Web Analytics Manager
Tom is responsible for all web analytics activities. This includes implementation processes, report design, analysis and advice and, of course, monitoring and implementing continuous developments in this field. Tom is also a Google Analytics Expert.
Tom studied Socio-Spatial Analysis in Wageningen. After that, he worked as a Management Trainee at Nuon, where he went on to work as a Senior Web Analyst and an Internet Consultant.
Marieke Veenstra - SEO manager
Marieke is a pur sang SEO specialist. She is also well versed in the fields of SEA, Social Media, Display Marketing, Web Analytics and Usability.
After studying Psychology, Marieke moved toward the marketing field by getting a post-doctoral degree in Digital marketing & E-commerce. She went on to hold the positions of Online marketer and Internet Marketing Manager at various employers.
Barbera Goosen - Office Manager
At Maxlead, Barbera is indispensable when it comes to Office Management and management of payable and receivable accounts.
After following a transitional study course in Advertising, Barbera worked as a Traffic specialist for several different companies, including HWP & Grey, Data Gold and ARA/BDDP.
André Koot - Senior Campagne manager
André is responsible for Campaign management and conversion optimisation, website analysis and advise, and Lead quality control for Technology-oriented companies and B2B products/services. In addition, he is responsible for internal automation. André is a Google Adwords Professional and a Google Analytics Expert.
After studying Analogue technology, Digital technology and Telecommunications, André held several positions in the hard- and software sector, including Software Consultant and Product Manager.
Olinda Luksen - SEO/SEA Campaign Manager
Olinda is involved with SEO projects in the broadest sense: reviews of new and existing websites, support during the construction of new sites, writing training courses for search engines, and editing SEO pages. Of course, she is also well versed in SEA.
Olinda has gained much experience in the travel sector, where she concentrated mainly on E-commerce activities for SEO.
Mauriëlle Kuijper - Account Manager
Mauriëlle is Account Manager for the Retail, B2B, Technology, Finance and Public sectors. She is responsible for brining in new clients and developing existing relationships. She advises client on SEO, SEA and Analytics. Mauriëlle is a Google Adwords Professional.
After studying Facility Management and NIMA B, Mauriëlle went into sales and marketing and held the position of Account Manager for various companies.
Campaign manager
Sacha is a Campaign Manager within the Recruitment & Education sector. She is also a Google Adwords Professional.
Sacha attended the Hogeschool for Laboratory Research and she studied Medical Biology in Leiden. She later followed a Management Development Course. After her studies, she held various positions within the pharmaceutics sector, including Sales Manager and District Manager.
Hanny Hebels - Campaign manager
Hanny is responsible for campaigns in the Recruitment, Education, Web Sales, Lead Generation for B2B and Donor Recruitment fields. Hanny is also a Google Adwords Professional.
Hanny studied Physiotherapy. She later followed several marketing training courses, including NIMA A and Communications. After further developing her marketing qualities for several employers, Hanny was a successful independent entrepreneur for 15 years.
Peter Backer - Software Developer
Peter is active in campaign analysis and optimisation. He works on reporting and analysis software and carries out analysis, optimisation and measurement systems projects.
Peter studied at the TU in Delft and also studied Business Administration in Rotterdam. He is a true Business Analyst. Peter has been a software developer and financial controller since 1984. He uses his knowledge of technology and organisation in various different innovative projects.
Zweitze de Vries - Software Developer
Zweitze de Vries - Software Developer
Zweitze is involved with the development of software for campaign management. He specialises in Databases, Microsoft SQL Server, various API’s such as Google Adwords API and Google Analytics Data export API, and Visual Studio.
Zweitze studied Computer Science at the TU Delft and then went into the software sector. He worked as an academic staff member, a software developer and a project leader, among other things.
Coen Hilgersom - Software Developer
Coen is involved with the design and development of MaxLeadManager. He translates client’s wishes into software processes. Coen sees it as a challenge to develop products that are user-friendly, but at the same time technically well thought-out, strong and flexible.
After studying Chemistry, Computer Science and System Design, Coen concentrated on software development. He has been employed in a wide range of positions within technology, project management, and the requirements and design process.
Roy Verkuijlen - Campaign Manager & Web Analytics
Roy specialises in Online Marketing, International Search Engine Marketing, Web Analytics (Google Analytics & Omniture) and End-to-end measurement. Roy is a Google Adwords Professional and a Google Analytics Expert and is a member of the Philips and Analytics teams.
Roy studied Strategic Business Management and Marketing in Breda and received the Award for Achievement in Web Analytics at the University of British Columbia.
Claudia Gielen - Senior Campaign Manager
Claudia uses her excellent analytical qualities to successfully run your search engine advertising campaign.
After studying Business Administration, Claudia held several marketing and project management positions. In her most recent position, she was responsible for search engine marketing, e-mail marketing, affiliate marketing, bannering and website optimisation.
Ailsa Leadbetter - Campaign & Localisation Manager
Ailsa specialises mainly in Search Engine Marketing, Localisation and Social Media Marketing. Ailsa is a Google Adwords Professional and is a member of the Retail & Philips teams.
After studying Computer Science at the University of Amsterdam, Ailsa chose follow-up courses in the form of Nima Communications A and Internet Marketing Strategies at the Harvard Extension School. She gained work experience working for several international employers as a Project Manager and a Localisation Manager.
Joost Viergever - Campaign Director Americas
Joost specialises in SEA and Marketing Communication Strategy and has knowledge of Google Adwords, Google Analytics, Microsoft Ad Center and Marin Bid Management Software. Joost is a Google Adwords Professional and member of the Philips team.
Joost has a master’s in Economics with a major in Marketing. He has over 10 years of experience in (online) marketing communications. Previously, Joost worked at Maxlead as Branch Manager Retail for clients such as Center Parcs, Gazelle, and BGN Selexyz.
Vincent van Duuren - Campaign Manager
Vincent works as Philips Campaign Manager. He is responsible for France, Spain, Italy and multi-market campaigns, for Localisation and for the Mobile knowledge area. Vincent is a Google Adwords Professional.
Vincent studied International Business & Management and followed this up with a Marketing course at the VU in Amsterdam.
Jaïr Levie - Campaign manager
In addition to his work as Campaign Manager, Jaïr focuses on the development of Social Media Services. He is also a Google Adwords Professional and a member of the Philips team.
Jaïr has his roots in the world of sports. He attended various sports education courses, including the Johan Cruijff University and concluded his studies with a post-graduate course in Sport Management. Jaïr gained experience as a Sports Instructor for secondary education and as a Sales & Marketing assistant.
Ilja Seur - Senior Campaign Manager
Ilja works for the Philips Consumer Lifestyle team. He is responsible for Campaign Management for the UK, Russia & the Nordics, quality control, budget management and reporting. Ilja has many specialities, including European Affiliate Marketing, OpenSource platforms and Graphics Design.
In the past, Ilja worked as Pan European Internet Marketer, and gained practical knowledge involving Analytics & E-commerce in the Retail sector.
Marion Niekel - Campaign Manager
Marion advises clients on website optimisation and is involved in other online marketing issues. Marion is a Google Adwords Professional.
Marion has more than 20 years of experience in the travel sector. She organised and accompanied Incentive Trips to large sporting events, such as the Olympics. With the emergence of online airline ticket sales, Marion shifted her focus to e-commerce activities. She became responsible for SEA, SEO, link building and affiliate marketing for her former employer.
Bob Amian - Campaign Manager
Bob is a member of the Retail team and specialises in webshops and affiliate marketing. He is involved with a number of international accounts, including Vacansoleil and Pabo. In addition, Bob is responsible for a number of companies that concentrate on the domestic market.
After studying Commercial Economics, Bob went to work at Pabo as Online Traffic Manager for the Benelux.
Jason Burke - Campaign Manager
Jason works as a Campaign Manager for the Retail sector. He specialises in Travel. In addition, he focuses on sales activities within Maxlead. Jason is a Google Adwords Professional.
After studying Business Administration, Jason went to work for Oger in Amsterdam. As a Personal Advisor, he was responsible for building and expanding his own client database. During his time at Oger, he attended various communication training courses.
Pauline Quéré - Campaign Manager
Pauline works as a Campaign Manager for the Retail team. In addition, she is actively involved in Social Media developments and is a member of our blog editorial staff. Pauline is a Google Adwords Professional.
After reading Cultural Studies at the University of Amsterdam, Pauline slowly shifted her focus toward marketing. She took various courses aimed at writing for the Internet and studied the ins and outs of Google Adwords. She also started her own online copywriting agency.
Wouter de Jong - Campaign Manager
Wouter works for our Technology team and specialises in conversion optimisation, A/B & multivariate testing, online dialogue and the layout of landing pages.
After studying Communications, Wouter held several positions, including that of Online Marketer at a web agency. He was involved in e-mail marketing, SEO, Adwords, and media planning and buying. And, as an independent entrepreneur, Wouter aided his fellow entrepreneurs with SEO and Adwords.
Daniëlle Schrier - Campaign Manager
Daniëlle is a Campaign Manager within the Finance sector. She specialises in the fields of SEA, Online Marketing and Project Management. Daniëlle is a Google Adwords Professional and has a PRINCE 2 Foundation certification.
After studying Interactive Media (Multimedia and Communications Design), Daniëlle worked as a Project Manager and Online Marketer for such organisations as KPN and Aon Nederland.
Luc Wechseler - Campaign manager
Luc is further developing his online knowledge and experience in the position of Campaign Manager within the Recruitment & Education sector at Maxlead. He specialises in SEO, Usability and Conversion optimisation. Luc is a certified Google Adwords Professional.
After studying International Hospitality Management in Leeuwarden, Luc gained work experience as a Junior Marketing Manager. In this position, he came into contact with various aspects of Online Marketing.
Bart Schuijt - Campaign manager
Bart works as a Campaign Manager in the Retail sector and is involved with SEO and Social Media. He specialises mainly in the fields of Social Media and Mobile & Local advertising.
Bart has completed a study course in Management, Economics and Law. During his studies, he gained work experience as an Online Marketer at Hogeschool Inholland. He subsequently undertook an internship at ClearSense, where he came into contact with search engine marketing.
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René de Vries - Campaign Manager
René is a Campaign Manager in the Finance and Technology team. He is specialized in SEA, SEO and conversion optimization. His commercial drive and analytical skills make René the perfect sparring partner.
After his study International Tourism Management, René worked as marketing manager at various tourism organizations, where he was mainly responsible for Search Engine and e-mail marketing.
Ginger van der Swart - Campaign Manager
Ginger is Campaign Manager in the Technology team. After graduating from the University of Applied Sciences in Utrecht, major International Communication, she started her career as a marketer for a Viennese international company in Consumer Electronics. She has also gained work experience in the automotive industry, retail and event management.
Photography by: Stefan Mizee Photography




