Is your website ready for Search Engine Marketing?
The success of an effective search engine marketing campaign is greatly influenced by the website itself. Using the right keywords and advertisements generates traffic, but potential customers still needs to be convinced of the offering on your website.

Only with good content on the website are we able to talk about an effective search engine marketing campaign.

Optimizing a website is mainly applicable to search engine advertisements, where traffic is sent to a specially selected page on your website. The landing page is preferably not your websites’ homepage, but one specifically designed to entice the visitor to undertake a certain action.

Landing page
The landing page can be part of the existing website, independent action page or micro site.

This landing page is a webpage that follows on the direct marketing action. This can be a mailing, e-mailing, or in this case a search advertisement campaign. The goal is to send the client to the desired call to action, which can be the purchase of a product/service or the acquirement of personal information (lead).

Many marketers direct their Adwords traffic towards the websites’ homepage. The results are disappointing, since many elements distract the reader's from the desired call to action. Furthermore, the prospect is expected to find the appropriate link on the website himself. When this is not made clear, prospects pull out and leave the site. With a landing page the prospect can be guided directly towards the message, which he is familiarized with from the Adwords advertisement.

Advantages of a good landing page are:

• Creating dialogue on an isolated page with the visitor concerning your offer
• No links to other products and/or services, which retains focus on the offering
• Brings aroused interest from Google Adwords to the next level. The reader can be convinced with a recruiting text and enticed into action.
• Landing pages provide a high response in customers or leads

What can Maxlead do for you?
With each search engine marketing campaign Maxlead reviews your website critically, with special attention being paid to the landing page. A landing page visitor decides within one second whether he will stay on the webpage or not. When he stays the page is scanned within 8 seconds for titles, images, texts below images and other fixation marks such as bold printed text and bullets. Only after this process does he decide whether to read on or not.

We make sure the key parts from your proposition are reflected in the elements as discussed above.

Maxlead advices on websites optimization and implements these elements in consultation with your web builder.

• Visualizing improvements on landing pages in your corporate design
• Copy writing on all text for your landing page
• Designing your request, registration and order forms
• Advise on domain names